For example, you may have a client who is looking for a specific property on the Kempton Park or East Rand areas. We have over 300 brokers who operate in those areas and a customised mail can be sent to each of those brokers on your behalf.

The mail, while clearly Broker Brunction identified, will show the Reply-To as your email address and is individually addressed to the member broker.

The email content needs to meet certain criteria as detailed below.

Requirements for Message Approval

• The email content needs to contain information or a request that would generally be welcomed by all brokers.
   
• Attachments cannot be accommodated
   
• Your own branding and/or imagery can be used if you choose HTML (graphic) format. Simple pure-text mails can also be generated.
   
• Reply-To addresses on the GMail and Hotmail domains cannot be used. (ie yourname@gmail.com)
  We can setup a workaround but caution against using these email addresses due to the high spam-filtering scores that these domains attract.
   
• Property promotions and general, non-specific requests are not allowed.
   
• The basic test is to ask whether almost every broker receiving this message would welcome the content and would not consider it to be unsolicted spam.

You can determine the number of brokers that would receive your mail by following these steps.....
    >     Brokers
    >>     Operation Area (multiple areas)
    >>>     Tick the Area checkboxes for your targeted brokers

        Here are Detailed Instructions for selecting brokers from multiple areas.

If you choose the City/Town search then the Area in which that word is listed will be returned. "Umhlanga" would return some 250 brokers in the "Durban Northwards" area which would be Durban North through to the Tugela River. But "Umhlanga" in the keyword box returns a much more focussed 40 results. You do undershoot with this selection in that not all brokers in the area would have mentioned "Umhlanga" in their profile, location or area description. Specific brokers can be excluded by listing their broker codes.

Some firms cover one area from a remote office and allocate leads internally. So a Johannesburg based operation can have a broker operating in the Umhlanga area.